Music Enrichment Talks
Photo courtesy of University of the Pacific
San Francisco Bay Area-based music educator and author Keith Hatschek offers a range of lively and informative enrichment talks drawing on his own interests and past experience as a musician, recording engineer, record producer, entrepreneur and educator. He directed the Music Management Program at University of the Pacific for two decades.
Current offerings include:
Magical Mystery Tour: How the Beatles Revolutionized Sound Recording
Louis Armstrong: American Genius
The Real Ambassadors: Dave Brubeck’s “Lost” Jazz Musical
Honky Tonk Angels to Sweet Home Alabama: Answer Songs in Popular Music
Behind the Motown Sound: How Sound Engineers Shaped the Music of Young America
Freedom Sounds: The Role of the Jazz Ambassadors During the Cold War
BAM! Crunch! Whoosh! – How Sound Effects Changed the Movie Experience
The Music of The Magnificent Seven
Upcoming Events

Author Event - Monterey Public Library
University of the Pacific Professor Emeritus Keith Hatschek will discuss his new book, The Real Ambassadors: Dave and Iola Brubeck and Louis Armstrong Challenge Segregation. This in-person program is free to attend and no registration is required. Copies of Hatschek’s book will be available for sale and signing.
Hatschek’s book explores the story of three determined artists and the stand they took against segregation by writing and performing a jazz musical titled The Real Ambassadors. First conceived by Dave and Iola Brubeck in 1956, the musical’s journey to the stage for its 1962 premiere tracks extraordinary twists and turns across the backdrop of the civil rights movement. A variety of colorful characters, from Broadway impresarios to gang-connected managers, surface in the riveting storyline. (Pictured above, Dave Brubeck with MJF co-founder, Jimmy Lyons.)
Author Event - The Avid Reader on Broadway, Sacramento, CA
University of the Pacific Professor Emeritus Keith Hatschek will discuss his new book, The Real Ambassadors: Dave and Iola Brubeck and Louis Armstrong Challenge Segregation. This in-person program is free to attend and no registration is required. Copies of Hatschek’s book will be available for sale and signing.
Hatschek’s book explores the story of three determined artists and the stand they took against segregation by writing and performing a jazz musical titled The Real Ambassadors. First conceived by Dave and Iola Brubeck in 1956, the musical’s journey to the stage for its 1962 premiere tracks extraordinary twists and turns across the backdrop of the civil rights movement. A variety of colorful characters, from Broadway impresarios to gang-connected managers, surface in the riveting storyline.
Author Event - Livermore Public Library
University of the Pacific Professor Emeritus Keith Hatschek will discuss his new book, The Real Ambassadors: Dave and Iola Brubeck and Louis Armstrong Challenge Segregation. This in-person program is free to attend and no registration is required. Copies of Hatschek’s book will be available for sale and signing.
Hatschek’s book explores the story of three determined artists and the stand they took against segregation by writing and performing a jazz musical titled The Real Ambassadors. First conceived by Dave and Iola Brubeck in 1956, the musical’s journey to the stage for its 1962 premiere tracks extraordinary twists and turns across the backdrop of the civil rights movement. A variety of colorful characters, from Broadway impresarios to gang-connected managers, surface in the riveting storyline.

Author Event - Satchmo Summerfest, New Orleans Jazz Museum
I'll be in New Orleans early next month sharing the story behind my new book on Dave and Iola Brubeck's jazz musical, The Real Ambassadors, at the legendary Satchmo Summerfest. It's happening at the New Orleans Jazz Museum at the Mint, on August 6/7 and features a wide variety of performers on two stages, culinary delights prepared by NOLA's finest chefs, and Satchmo-related talks by leading experts on his life and music. After my talk on Saturday at 2 PM, my good friend, Ricky Riccardi, Archivist at Louis Armstrong House Museum, and I are going to host a 3 PM "Real Ambassadors" flavored playback party featuring audio rarities of the Brubecks and Armstrong's collaborations. Audiences will leave with a smile on their face and a spring in their step due to "Ol' Sachmo magic" on these historic audio clips. I hope you can make it or share news of this gig with your networks so we have a great turnout! #satchmosummerfest #therealambassadors #rickyriccardi #NOLAfood #louisarmstrong #satchmo

Author Event - Bird and Beckett Books, SF
Join author Keith Hatschek and jazz artist/entrepreneur Simon Rowe for a conversation about Keith’s new book, “The Real Ambassadors,” covering Dave and Iola Brubeck and Louis Armstrong’s five-year struggle to stage the eponymous jazz musical that challenged segregation at the height of the civil rights movement.
Author Event - Readers’ Books - Sonoma
Join us for an author event and book signing at one of the leading independent bookstores in Northern California. We’ll also celebrate May 4th, which is unofficially regarded as “Dave Brubeck Day” worldwide, as a nod to the song, “Take Five,” which propelled Dave’s group to the top of the charts in the early 1960s. At the same time “Take Five” was being hummed by music lovers around the world, Dave and Iola Brubeck would team up with Louis “Satchmo” Armstrong to create and perform a unique jazz musical dubbed The Real Ambassadors, which challenged the inequalities of racism and Jim Crow head on during the volatile civil rights struggles in America. [Photo: The cast of Dave and Iola Brubecks’ The Real Ambassadors pictured in September 1962 at a rehearsal in San Francisco, CA.]

The Real Ambassadors: Dave and Iola Brubeck and Louis Armstrong Challenge Segregation - Author Event
The University of Pacific Library welcomes author and Professor Emeritus Keith Hatschek back to campus for a conversation about his research into Dave and Iola Brubeck’s ground-breaking jazz musical, The Real Ambassadors. His new book telling the story of the Brubecks’ five-year struggle to bring the musical to the stage demonstrates how artists can use their voices to stand up to inequality and take a stand for human rights. Bay Area artist, Gina Musser, will also exhibit an original wire-frame artwork of Iola Brubeck as she performed as narrator in the show’s triumphant 1962 premiere at the Monterey Jazz Festival.

The Real Ambassadors
On September 23, 1962, Dave and Iola Brubeck premiered their jazz musical, The Real Ambassadors, to an SRO crowd at the Monterey Jazz Festival. Starring Louis Armstrong, the show’s debut moved the audience to laughter, tears, and joy. Although critics unanimously praised the performance, it sadly became a footnote in cast members’ bios. Professor Keith Hatschek will tell the story of the Brubecks’ five-year struggle to bring their musical, which challenged the status quo of racist Jim Crow practices, to the stage. A variety of characters from Broadway impresarios to gang-connected mangers, surface in the telling of this engaging tale. A 2014 revival of the show by Jazz at Lincoln Center reaffirmed The Real Ambassadors place as an integral part of America’s musical history and an important reminder of how artists’ voices can be a powerful force for social change.
Past Presentations
Jazz Festivals
Monterey Jazz Festival
Detroit Jazz Festival
Jazz at Lincoln Center
Sopot Jazz Festival (Poland)
North Texas State University - Willis Conover Centennial
Brubeck Jazz Festivals (Stockton, CA)
Music Career Talks
Butler University
Berklee College of Music
Crane School of Music, SUNY Postdam
Middle Tennessee State University
Anderson University
Las Positas College
Mission College
SAE Institute (Nashville)
McGeorge School of Law
Conference Presentations
Music and Entertainment Industry Educators Association
JEN - Jazz Educators Network
International Association for the Study of Popular Music
Society for American Music
Music Library Association
Jazz and Race Conference (UK)
College Music Society
National Association of Music Merchandisers (NAMM)